Psychological Effects Applied in Life

学以致用

I. 破窗效应

原指汽车玻璃被打破后，里面的东西很快就丢了。

负向应用

别人看到自己对一个物品很随便，别人借用了也会对其很随便

正向应用

扔废纸之前将废纸撕碎，这样保洁阿姨在看到的时候就不会把它们当成重要文件，而会没有顾虑地作为回收品收集了。

II. Six rhetorical techniques for speaking like leaders

1.Three breathless sentences (asyndeton)
Example:

Look left, look right, look center.
Government of the people, by the people, for the people.
We find the rule of three here, there, and everywhere.

2.Three repetitive sentences -> free balance in statements
Example:

We shall fight on the beaches; we shall fight on the landing grouds; we shall fight on the fields and in the streets.
I’m not asking £20, I’m not asking £15, I’m not even asking £10.

3.Balancing statements
Example:

Ask not what your country can do for you, ask what you can do for your country.
To be or not to be.
We’re looking to the future, not the past.

4.Metaphor(Beautiful images or disgusting images)
Example:

the Arab Spring
Finacial storm
government as a baby with a huge appetite at one end, no sense of responsibility at the other

5.Exaggeration

My god, I’ve been waiting to give this talk my whole life.

6.rhyme

One, two, buckle my shoe.
An apple a day keeps the doctor away.

References

TED Talks: Speak like a leader